Online donations from grassroots Republicans sagged in the second quarter as skyrocketing inflation and aggressive digital fundraising by former President Donald Trump crowded out money for GOP candidates and organizations.
Conservative online fundraising platform WinRed processed less money in contributions in April, May, and June than in the previous quarter The pinch was felt across the board — Republican candidates and groups both suffered. Party strategists who monitor digital giving say the historic rise in the cost of groceries and sticker shock at the gas pump, plus the campaign cash vacuumed up by Trump’s political action committee, Save America, were the primary culprits.
Republicans are critical of Trump’s fundraising tactics and the money he has taken off the table for Republican candidates and groups to raise and spend. Save America, Trump's PAC, issues dozens of email appeals daily and raked in $103.7 million this cycle. If the former president were sharing the wealth, perhaps Republicans would be less resentful. But Trump appears to be hoarding cash, $103.1 million through June 30, for a 2024 presidential bid.
Trump is the Republican Party’s best digital pitchman. Candidates, and the GOP’s House and Senate campaign arms, the National Republican Congressional Committee and the National Republican Senatorial Committee, utilize the 45th president’s image and likeness to raise money, as he remains the party’s most appealing figure to grassroots conservatives.
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