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A new report claims rapper and fashion mogul Kanye West told a Jewish Adidas executive to kiss a photo of Adolf Hitler, among other disturbing behavior.its partnership with West, the move appeared to be solely in response to the rapper’s public antisemitic tirades, butSince Adidas and West began their partnership in 2013, the company appeared to ignore — and even adapt — to the “Gold Digger” rapper’s behavior while profits soared, which also made West a billionaire.
The “Heartless” rapper also allegedly told Adidas employees that he admired Hitler’s command of propaganda. While the company’s contract with West had a clause in it that allowed Adidas to end the agreement if the rapper’s behavior harmed its reputation, it doesn’t appear that Adidas executives had ever considered invoking the clause before terminating their relationship with him last year, when West was acting out publicly, as a slew of other companies and entities dropped him.
And as Adidas adapted to the artist’s behavior, the company grew more reliant on West’s shoe brand, Yeezys.
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