SoftBank CEO and founder Masayoshi Son allegedly put up $1 billion for the project as well as pitched involvement from Japanese chip maker Arm.
on the development, claiming that Ive and Altman had brainstorming sessions at the former’s San Francisco studio about what a consumer piece of hardware could look like. According to the outlet, the duo are looking to create a device that provides a more “natural and intuitive way” to interact with AI. The nascent idea is to take a ground-up approach to redesigning the smartphone in the same way that Ive did with touchscreens so many years ago.
decline in North America. The report indicates that iPhone sales have fallen 22% year-over-year, with an expected decline of 12% in 2023, and could be an indicator that people are getting fatigued of the hottest new tech gadgets.It doesn’t sound like Ive, Altman, and Son are necessarily reinventing the iPhone, as calling the device the “iPhone of artificial intelligence” could simply be a goal to reinvent the smartphone with.
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