The College Board, the organization behind SAT and Advanced Placement exams, has reportedly been found sharing student data including SAT scores and GPAs, with platforms like Facebook and China's TikTok.
The College Board, the organization behind SAT and Advanced Placement exams, has reportedly been found sharing student data including SAT scores and GPAs, with platforms like Facebook and China’s TikTok.that for students seeking a higher education in the U.S., the College Board seems to be an important step in their journey.
Recent investigations have unveiled that when students utilize specific tools on the College Board’s website, their SAT scores, GPA, and other pertinent data are relayed to social media behemoths like Facebook and TikTok. One such instance highlighted was when a user enters their GPA and SAT scores to search for potential colleges. The moment this data was inputted, both Facebook and TikTok were promptly informed.
The mechanism behind this data sharing is a technology known as “pixels.” These are invisible trackers predominantly used to enhance targeted advertising on platforms. The College Board’s initial response to these findings was a denial. A spokesperson for the organization stated, “We do not share SAT scores or GPAs with Facebook or TikTok, and any other third parties using pixel or cookies.” They further clarified that they don’t send any personally identifiable information through these pixels.
This revelation has ignited concerns among privacy advocates. The crux of their argument is that organizations like the College Board, which handle sensitive data about students and minors, should adhere to a higher standard of data privacy. This sentiment is especially resonant given the College Board’s significant influence in the American education landscape.Breitbart News has previously reported on Facebook’s invasive practices with its pixel technology grabbing private details.
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