The ability to loom over the Crossroads of the World is now within reach, thanks to the Thursday launch of a website selling 15 seconds of backlit stardom.
This new marketing venture makes a certain caliber of fame surprisingly affordable.
The ability to loom over Times Square is now within reach, thanks to the launch of a website selling 15-second increments of backlit stardom for less than $200. Beginning Thursday Dec. 15 at 9 a.m. EST, anyone in search of fleeting neon glory can book a photo of their choosing to be projected on the 55-foot-wide, 31-foot-tall billboard above the Pelé Soccer store at 1560 Broadway between 46th and 47th streets.
“No company has ever dared to enter the people’s personal realms when it comes to Times Square’s billboards,” boasts a press release on the project., where icon aspirants can pick a date, upload their photo and pay $150. The picture will then appear on the sign for 15 seconds once an hour for 25 hours on the date they selected.
“If you thought big brands with gigantic advertising budgets were the only ones that could afford the theater district’s spotlight, think again!” the press materials say.
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