The rental service hits the slopes.
Rent the Runway chief merchant Sarah Tam told WWD that the company added puffer jackets last fall and noticed high demand as customers wore them on the slopes. “She just wants variety in her wardrobe for all aspects of her busy life–for work, a night out, weekends and vacations,” Tam said. “The active renting offers constant variety and newness that the customer can’t get through buying.”
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