The gunmaker had big plans to market their rifles to young people through 'virtual gaming scenarios' while trying to avoid 'direct endorsement' of shooters.
Gunmakers reveled in the success of major first-person shooters as it gave them the chance to market guns to a market that was escaping them, namely kids. New documents show Activision Blizzard signed a deal with gunmaker Remington Arms more than a decade ago to feature its guns in gaming megahits like Call of Duty: Modern Warfare 2.
At the same time, the gun didn’t actually sell too well in the real world, and it even faced a recall in 2010 after gun seller Bushmaster Firearms—also a company under the Freedom Group umbrella—discovered the gun could shoot multiple rounds continuously, otherwise known as slamfire. Trull told the Journal that CoD fans were “the only positive thing anyone had to say about the ACR.” The story of the ACR is just one piece of Remington’s push to sell guns in games.
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