Regina’s Rainbow Cinemas set to close after nearly 25 years
The Rainbow Cinemas is part of the fourth largest cinema chain in Canada behind Cineplex Entertainment, Landmark Cinemas and Imagine Cinemas. As all theatres battle the hold streaming services have taken on the market, as well as the global pandemic, Hutchinson said the need for the theatre has disappeared.
“With technological and social changes, people’s need for this sort of cinema faded,” he said. “Now you could sit at home and stream whatever you wanted; you didn’t have to go out. Attendance began to drop seven years ago or so and COVID-19 finished it off.” And while the people of Regina will certainly miss the memories and the popcorn, Hutchinson said it will affect some more than others.
“Who will it affect? Mostly people with limited income,” he said. “It was a great social opportunity that didn’t break the bank. Rainbow depended on thousands of people attending each week, each paying a very low admission charge. Computers have offered many benefits, but they also destroy human interactions.”The theatre will continue to operate until Sept. 25, when the credits roll on one of Regina’s longest-running screens.Saskatchewan Roughriders experiencing a $4.
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