Redesigned 2023 Toyota Prius Is Visually Stunning

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Redesigned 2023 Toyota Prius Is Visually Stunning
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Typical sedans have a three-box profile, but the new Prius appears as one, smooth, continuous form.

three-box profile

, the new Prius appears as one, smooth, continuous form. In addition, for a car that consistently looked under-tired, the new Prius offers 19-inch wheels, and the dark wheel opening trim gives it a welcomed wheel-oriented character that reduces the prior car’s visual heaviness. Lately, Toyota has been reveling in some funky front-end designs, and some have adopted the current no-grille-is-too-big approach. The new Prius is refreshing in that its lower fascia opening appears to be, well, just a functional air intake.Even the rear is restrained, with a simple horizontal taillamp theme and single backlight. It may not be as aesthetically arresting as the previous design, but in this case, that’s for the better.

Some concerns, though. The early press cars have only been shown with the 19-inch rims, while 17-inchers will be standard, and that will make a difference. Also, that fast windshield is partially enabled by an equally radical DLO that begins its downward slope at the B-pillar, and one can’t help wondering about ingress and egress, especially for short and taller drivers.

The new car looks so different, it’s as if the program brief for it was given to another company to execute, with a different culture and set of priorities. One can only speculate what happened at Toyota, if the company felt it needed to cover its bets on its hybrids with the

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