Samsung and Apple continued as the European leaders in Q1 2022, but Realme was the only brand to post strong growth.
— and a couple of new colors for its flagship range — Green for the iPhone 13 and Alpine Green for the iPhone 13 Pro.
In Apple’s case, however, sales fell less than the market average, therefore boosting its market from 24% to 25%. That’s enough to maintain a solid second place ahead of Xiaomi. It also reduces the gap with Samsung to 10%.could be the next Samsung — it briefly overtook the latter to become the world’s largest smartphone brand in June 2021 — but that talk was short-lived.
Xiaomi has so far been unable to avoid severe component shortages, leading to a whopping 36% decline in shipments across Europe in the first three months of the year, wiping 5 percentage points off its market share in the process. It retained its position as Europe's third-largest brand, but Oppo is now much closer than before. Speaking of which, Oppo experienced an 8% drop in shipments but remained stable in terms of the market share at 6%.
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