MyBroadband calculated the effective per-GB price of mobile data on South Africa’s three biggest mobile networks and made some interesting findings.
An analysis by MyBroadband shows that the true price of mobile data in South Africa is far lower than proclaimed in widely distributed research from international firms.
While research like Cable.co.uk’s can be useful to a certain degree, it is extremely limited in scope and not a reflection of actual pricing. Mobile networks also offer highly personalised data bundles with prices that might sometimes only be available to a particular user in a specific location for a limited time.Where a mobile network did not provide feedback, we used their mobile data revenue and total data consumption in their financial results to get a rough idea of their effective data prices.
However, Vodacom only provided data revenue for its prepaid users in 2024/2024 — which stood at R12.7 billion. Although MTN also revealed it had 20.4 million active data subscribers, it did not break down how many of these customers were on prepaid and how many were contract customers. Mupita argued that the operators’ residential fixed-LTE and fixed-5G products, many of which are uncapped and provide large amounts of data before throttling, are impeding data revenue growth.The situation has worsened in the first half of the year, with data traffic skyrocketing by another 36.5% while data revenue only climbed a marginal 2.4%.Telkom was the first to provide MyBroadband with feedback on its effective data cost.
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