Infobip reports a 349% increase in RCS interactions during Black Friday and Cyber Monday 2024 compared to 2023, highlighting the growing popularity of this rich communication service for both businesses and consumers. The data suggests that customers prefer seamless shopping experiences within communication platforms. While SMS, email, and WhatsApp also experienced growth, RCS emerged as the most significant channel for engagement.
RCS is a universal alternative to Apple’s iMessage system in that it allows for more functionality than an old SMS or MMS. The service offers several benefits including typing indicators, file sharing, group chats, improved security and much, much more.
Over Black Friday and Cyber Monday 2024, Infobip noted that RCS interactions increased 349 percent compared to 2023. The company says that this highlights how customers gravitate toward seamless experiences where an item can be shopped and purchased without leaving the platform. “Our data confirms our predictions that RCS would become a critical channel for businesses and brands this year as they sought to deliver rich, personal and conversational experiences for their customers,” chief business officer at Infobip, Ivan Ostojić said in a statement.
Interestingly, Infobip noted that interactions didn’t stop on Saturday and Sunday, instead they continued showing that even once Black Friday is over, people are still shopping throughout the weekend. This should signal to brands that Black Friday weekend is a good time to appeal to cost conscious consumers.
RCS Imessage Customer Service Black Friday Cyber Monday
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