Actor Justin Theroux is opening a new bar on the Lower East Side.
Many of New York’s iconic downtown dive bars have closed their doors in recent years thanks to a cocktail of reasons — rising rent prices, gentrification, the inevitability of change — but the appeal of those bars remains. The customers who frequented shuttered locales such as Mars Bar or St. Jerome or any other number of establishment are older and nostalgic, and sometimes those customers have become restaurateurs themselves and have the ability to open a dive bar of their very own.
“Honestly, I’ve want to do a bar exactly like this for years. When Taavo and Carlos decided to refresh the Le Turtle space, they asked if I wanted to help concept and operate what has now become Ray’s,” says Neidich over e-mail, whose hospitality company leads the project. “We spoke a lot about what was people really want from nightlife these days.”
“Many of our favorite bars were named after the owner — and often enough, they were the ones looking after you at the bar. It conveys a vibe of simplicity and a lack of pretension,” says Neidich, who references his time spent at Lucy’s in the East Village. “Ray himself is the essence of this bar; we wanted to create a space where guests would come and drink away their troubles at the end of a long day.
“We want our guests to interact with our bar team and make the place like a second home,” says Somer.
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