'We're going number one': How rap icon Jadakiss is using coffee to build Black generational wealth with his son and father by his side
Rap heavyweight Jadakiss, along with his father Bob Phillips and son Jaewon Phillips, launched a new coffee line this year.The three men spoke with Insider about their inspiration behind the venture — and why keeping it in the family is key.Rapper Jadakiss, whose real name is Jason Phillips, knows about rap family loyalty and the intricacies of the music industry but the Grammy-nominated artist recently joined forces with his son and father to hype a new grind — Kiss Café.
It's made up of the rap icon, his son Jaewon Phillips and his father, Bob Phillips. The venture is an extension of all three men, respectively, who all have grown a passion for coffee throughout their lives. is sourced from South and Central America, said Bob, 69, who has been in the coffee business for more than 40 years."We want to share the love," he told Insider."There's a lot of love and a lot of hard work that went into developing this blend.
"It is not for the coffee snobs, as my dad likes to say," said Jadakiss, 47."It's for the everyday coffee drinkers. We could have put it in Bergdorf Goodman and Saks and Neiman's, but we wanted it to be in a price range where the average working person can afford it."
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