Football Insider has been told by Kieran Maguire that Rangers should copy Celtic's transfer strategy to boost profits and sustainability.
Rangers should look to copy Celtic’s business model after they posted profits of £40million in 2022/23.about the sustainability of Celtic’s business model during transfer windows.In comparison, Rangers’ operating profit in 2021/22 following their run to the Europa League wasOn the back of their treble-winning season, Celtic once again returned a profit in the transfer window thanks to the sales of Jota and centre-back Carl Starfelt.
Maguire believes Rangers should look to copy Celtic’s business model in order to close the financial gap between the two Scottish sides.The Celtic business model historically has broadly been to to try to break even on an operational level and then sell one or two players in the summer window to generate profits which get put back into the transfer marketSo it is a long-standing model and it’s one which has worked for them, and I suspect it will be one they want to maintain.
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