Ralph Lauren has revealed the Team USA outfits that athletes will wear during the opening and closing ceremonies of the Paris Olympics.
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It’s apt, then, that the iconic designer has incorporated jeans into Team USA’s uniforms for the opening and closing ceremonies at this summer’s8 Famous Musicians Who Collect Watches, From Eric Clapton to Jay-Z “We work very closely with Team USA to make the athletes feel at once dressed up, feel like a team, but at the same time comfortable and very distinctively American,” said David Lauren, the chief branding and innovation officer at Ralph Lauren, according to the AP. “Nothing says America like blue jeans, especially when we’re in Paris . . . And it gives the athletes a chance to feel a sense of a culture but also feel like themselves and what is natural.
While the Ralph Lauren garb is exclusive to the members of Team USA, the brand did also design merch for the public. Some of those proceeds will go toward athletes training for the Olympics, although David Lauren wouldn’t specify how the funds are split up. Many viewers will be tuning in to see how Team USA performs when the Olympics kick off next month, but we’ll have our eyes peeled for the outfits during the opening and closing parades, too.Tori Latham is a digital staff writer at Robb Report. She was previously a copy editor at The Atlantic, and has written for publications including The Cut and The Hollywood Reporter.
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