LONDON : The owners of the World Rally Championship's commercial arm are exploring options including a possible sale of the business, seeking to bring in cash at a time of high valuations for sports media rights, according to people familiar with the matter.
Rallying - World Rally Championship - Rally Finland - Jyvaskyla, Finland - August 6, 2023 Hyundai's Thierry Neuville and co-driver Martijn Wydaeghe in action Hannu Rainamo/Lehtikuva via REUTERS/File PhotoLONDON : The owners of the World Rally Championship's commercial arm are exploring options including a possible sale of the business, seeking to bring in cash at a time of high valuations for sports media rights, according to people familiar with the matter.
The sources, who requested anonymity because the matter is confidential, cautioned that discussions were ongoing but a sale might not proceed. A new owner for WRC Promoter would help to widen its global reach and expand into the U.S., the second person said, adding that private equity firms with deep pockets, high-net-worth individuals and larger sports media groups could be among the investors.
The shareholders are also looking to take advantage of the increasing value placed on commercial rights holders in sports, the people said.
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