Retail Ecommerce Ventures acquired RadioShack in 2020 and hailed the potential of the 100-year-old brand. Now REV is rebranding RadioShack as a cryptocurrency exchange platform.
One year later, REV will try to revamp RadioShack as a decentralized finance area to "lead the way for blockchain tech to reach mainstream adoption."
Representations of the Ripple, Bitcoin, Etherum and Litecoin virtual currencies on a PC motherboard in this illustration picture, Feb. 14, 2018. Mehr and Lopez specifically aim to bridge the generational gap that currently exists between the more active crypto community and the wider, mainstream audience. "We will be the bridge between the CEO’s who lead the world’s corporations and the new world of cryptocurrencies," a statement on RadioShack’s website reads.
RadioShack initially plans to serve as a token swap market, which it called the "lowest hanging fruit among the many defi opportunities." This sets RadioShack up as a competitor to exchange services such as Coinbase and Binance. The company justified partnering with Atlas USV because it is a "long-term holder, not a reward-oriented, short-term provider of liquidity."
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