Racial disparity persists in National Football League promotion practices, according to research

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Racial disparity persists in National Football League promotion practices, according to research
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The lack of people of color in organizational leadership positions in the National Football League persists due to 'valuative bias'—a difference in rewards for equivalent performance on the basis of social identity, according to a University of Michigan researcher and others.

The lack of people of color in organizational leadership positions in the National Football League persists due to"valuative bias"—a difference in rewards for equivalent performance on the basis of social identity, according to a University of Michigan researcher and others.

In the research, Rider and co-authors express the elements that create racial disparities and present frameworks for analyzing and categorizing them. In analyzing the factors behind, the researchers distinguished between allocative and valuative biases: biases affecting who works in which job and how they are rewarded for their contributions.

The research's distinction between allocative and valuative bias allows organizations, particularly the NFL, to address unique challenges within employment practices with more targeted strategies. In the case of the NFL, the researchers had access to make it particularly straightforward to evaluate career data and distinguish between the biases in promotion practices.

Due to their unique use of data and career history analyses, Rider and colleagues challenged many common misconceptions in the NFL. One common presumption that awareness of valuative bias challenges is the idea of meritocracy. The Rooney Rule has faced its critics, primarily that it hasn't affected the representation of coaches of color in leadership positions, particularly as the talent pool of coaches has become more diversified. In the case of Rider's research, the equity analytics framework can be used to advocate for policies to make the Rooney rule more effective.

The researchers' position is that the Rooney Rule will have the highest impact when applied as early as possible in the coaching hierarchy. Focusing on roles where coaches build the credentials for career ascension has more long-term opportunities to reduce future racial disparity in high-level positions.

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