Trade mark applications filed over a range of merchandise, including pen and pencil cases, handbags and balloons
The Netflix series ‘Squid Game’ is played on a mobile phone in this picture illustration taken September 30 2021. Picture: REUTERS/KIM HONG-JIhas taken the world by storm. It is now the most successful television series yet of Netflix, which has taken a number of steps to protect the trade mark globally.World Intellectual Property Organisation’s global trade mark database reveals that Netflix has filed applications to register the trade mark in several countries worldwide in the last few weeks.
A trade mark is a form of intellectual property right that one trader uses to distinguish her or his goods or services from those of another trader. Registered trade marks grant their owners exclusive rights to use the trade marks regarding the goods or services concerning which they are registered.
With the exclusive right to use the trade mark regarding merchandise, Netflix will be able to sell themed merchandise worldwide, or alternatively license the right to third parties, who will themselves sell the themed merchandise.Star Warsis known to have made billions in revenue from toys and licensing income from third parties. In 2015 alone, the same yeartoys generated sales of more than $700m, just in the US.
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