SA's film industry is making a significant impact on the economy, bringing in billions of rands, creating jobs, and boosting tourism
The film sector’s influence extends beyond filmmaking, generating significant demand in tourism-related industries.
ITFA celebrates storytelling through film and through collaborations and initiatives like the Young Creatives Challenge, the organisation empowers filmmakers and highlights Africa as a premier tourism destination.‘Such storylines highlight our commonalities as opposed to our differences’ – Kay Sibiya on Netflix film ‘Umjolo: Day Ones’
The film sector’s influence extends beyond filmmaking, generating significant demand in tourism-related industries. Caroline Ungersbock, ITFA’s director, added: “Our goal is to promote South Africa as a great place to make movies. The foreign money coming in helps build a strong and sustainable industry.”“Over the years, we’ve received over 4,000 films from 97 different countries. For 2025, we’re going to have 30 exhibition stands. Hopefully, the following year we can double that.
“We went to Arts and Culture and they said, ‘No, but you’re a tourism thing, you need to go to the Department of Tourism.’ And so we were always thrown from one end to the other because people couldn’t see what the value of film tourism actually is.
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