Haunted Mansion director Justin Simien expresses disappointment in how the Barbenheimer phenomenon negatively impacted his Disney movie.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Haunted Mansion director Justin Simien has expressed his disappointment in the competition his horror comedy had to contend with due to "Barbenheimer." Based on the Disney ride of the same name, the film stars LaKeith Stanfield as Ben, who helps a single mother enlist a group of ghost hunters to help investigate her new home.
I think the release date was really tough — I saw ‘Barbie’ coming from miles away. I was disappointed by some aspects of our release, but I was not really surprised. There’s a lot of folks in the industry that just kept saying, ‘I don’t know’ and ‘That’ll probably not be as big as it sounds like.’ And I was like, ‘It’s going to be huge.' What ‘Oppenheimer’ did so well — the marketing for ‘Oppenheimer’ embraced the fact that ‘Barbie’ was coming with this gigantic, cultural juggernaut. I don’t know that our campaign necessarily embraced or acknowledged that we were essentially coming out in the shadow of what was clearly such a box office phenomenon.
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