The group responsible for Australia's top opinion poll and an industry body...
SYDNEY - The group responsible for Australia’s top opinion poll and an industry body for market research will review their methods to uncover how pollsters came to wrongly predict a victory for the opposition in the general election, they said on Monday.
“I think we need to re-establish public confidence in the usefulness and credibility of polling,” said Craig Young, president of the Association of Market and Social Research Organisations. All the polls forecast a win for Labor on Saturday and so strong was the expectation the government would fall that one betting agency paid out on a Labor win days before the election.
“The kind of approaches that are acceptable in the commercial environment are the kind of ones that give us surprises at a political level,” he added.
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