Quibi Improperly Shared User Email Addresses With Third-Party Ad Firms, Researcher Says

Quibi shared the email addresses of users who signed up for the service with third-party advertising and tracking companies — without explicitly informing them it was doing so, a new study cl…

shared the email addresses of users who signed up for the service with third-party advertising and tracking companies — without explicitly informing them it was doing so, a new study claims.

In a statement, Quibi said it addressed the issue “immediately” once the company was notified. “Data protection is essential to Quibi and the security of user information is of the highest priority,” it said. “The moment the issue on our web page was revealed to our security and engineering team, we fixed it immediately.”

The practice is a “sloppy and dangerous growth hack,” according to Edwards, which is used by companies to improve attribution tracking for analytics tools as well as to optimize retargeting ad campaigns.

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