Questions over Call of Duty exclusivity mean a 'tremendous opportunity' for Battlefield, EA boss says
EA boss Andrew Wilson has suggested the ongoing drama surrounding the future of Call of Duty is"a tremendous opportunity" for his company's beleagured Battlefield franchise.
"In a world where there may be questions over the future of Call of Duty and what platforms that might be on or might not be on, being platform agnostic and completely cross-platform with Battlefield, I think is a tremendous opportunity," Wilson said.Microsoft's in-progress deal to buy Activision Blizzard for nearly $70bn is, with a particular focus on how Xbox owning COD may impact PlayStation.
Nevertheless, Sony still isn't happy about the idea. It leans on COD to sell consoles, and has for years now wrapped the franchise in its own marketing and branding in return for exclusive bits and pieces. "I don't think we delivered in the last two iterations of that in the way that we should have," Wilson continued."There's a lot of work that we've got to do there. But at its very core, this extraordinary IP. And what we've seen in the world of entertainment is great IP is resilient."
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