A visit to the brand’s sample sale in Long Island City, where some women trekked to get deals on the brand’s signature crop tops, mesh dresses and more.
Make your contribution now and help Gothamist thrive in 2023.On a hot August morning, hundreds of young people – mostly women – headed to a nondescript warehouse in Long Island City to score deals from Find Me Now, a new brand that’s popular among Gen Z trendsetters in the East Village, the Lower East Side, and Bushwick.
But you don’t need to be a world famous popstar to wear Find Me Now. The brand designs everyday wardrobe staples – think button-down shirts and maxi skirts – with playful spins. For example, it will add edge to a conservative piece like a long-sleeved shirt by. Find Me Now's bestseller, the Mariposa Lace Midi dress, which is available in black or white and priced at $120, regularly sells out on the brand's website.
Pierce, who’d taken the day off from work, said that Find Me Now's ads, which feature models with an array of different body types, made her a fan. “To have different types of models of different sizes, it helps me to at least visualize what that clothing could potentially look like on me, and I really like that in a brand,” Cardona said.
Find Me Now is part of a movement within the fashion industry that seeks to include larger size options for consumers. Alexis Romano, a professor at Parsons School of Design who teaches courses on fashion writing and fashion history, says some brands have embraced this trend over the last decade. When doors for the sale finally opened, people rushed to the racks to claim items priced from $10 to $70, which would typically sell from $30 to well over $100.
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