Around 30 per cent of physical albums sold in Quebec in 2022 were by Quebec artists; on streaming platforms, local artists accounted for less than eight per cent of plays
Quebecers are increasingly streaming music online but listening less often to francophone artists, a trend members of the province’s music industry hope will be reversed with a new federal bill.
Quebec’s cultural identity will be weakened if Quebecers are less aware than in years past of the province’s musicians, he said. Artists make money every time their songs are streamed online – though not much: one million plays on Spotify will generate $5,000 in revenue, Bussières said. But artists are also using streaming platforms to build audiences that will buy concert tickets, leading to bookings at large festivals.
Eve Paré, the executive director of a Quebec music industry association, said Quebecers want to listen to local music, they’re just having a harder time finding it. Record stores used to display local music prominently, Paré, with Association québécoise de l’industrie du disque, du spectacle et de la vidéo, said in an interview.
Nathan Wiszniak, head of artist and label partnerships at Spotify, told a Senate committee in September that his company’s platform allows users to discover artists that they would never hear on the radio.
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