The X4 Summit will feature keynote speakers shaping Utah's capital city, as well as global leaders, like education activist Malala Yousafzai.
A Qualtrics logo seen displayed on a smartphone. Photo : Rafael Henrique/SOPA Images/LightRocket via Getty Images
Qualtrics' annual experience management conference, geared toward program managers and C-suite executives alike, is back in-person after a three-year hiatus during the pandemic., which runs March 7–9, is expected to draw nearly 10,000 attendees to the Salt Palace Convention Center. "It's gonna provide a significant boost to our local economy," Mani Pandher, Qualtrics' vice president of marketing, who leads global brand strategy and activation, told Axios. "They're staying local; they're spending local and they're really experiencing Salt Lake."
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