PepsiCo says it will rename Aunt Jemima breakfast products, conceding the 'racial stereotype'
The Aunt Jemima brand, which has graced syrup and other products for more than 130 years, is being retired.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer, Quaker Foods North America, said in a news release. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
Quaker Oats’ announcement comes a day after PepsiCo announced a more than $400-million set of initiatives to improve Black communities and Black representation at the company during the next five years.
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