The average email open rate is 17.8% meaning, 82.2% of people aren’t opening up your emails. For all of the effort you’ve put in growing your list, having less than 20% of people opening and reading it can be disheartening. Here are 4 strategies to quadruple your email open rates.
2. Use Numbers
"Numbers tell a story when you know how to read them, and using a number in your subject line is a nearly-guaranteed way to get your reader to open your message. One of my most successful subject lines ever was simply, '$48,328.11.' The email I sent was about the exact amount of money I invested into my business before I began turning a profit. Using the number on its own as my subject line was so intriguing that people couldn’t resist taking a peek at the message.
You certainly don’t want to be negative all the time, but this point shows that when used strategically, it can really make a difference in your open rates. "When I was a little girl, I’d get so excited for my grandparents to come visit us because I knew that would mean a stack of tabloids on the nightstand. I was enthralled with the crazy headlines. Things like, 'Alien baby saves underwater nation' or 'Four-headed man weds quadruplets.’” says Powers.
Shift your focus away from simply growing your list, to growing the engagement of the list you already have by creating compelling subject lines. It’s more fun and will ultimately pay off in the long run.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
7 ways to help quell coronavirus-related anxietyMental health professionals share tips, advice, and coping strategies.data-page-subject=true
Read more »
AMC Entertainment Hires A Chief Strategy Officer, Seeks Alliances With Streaming Services WorldwideAMC Entertainment said Monday it hired Mark Pearson in the newly created role of chief strategy officer to lead strategy, business development, alliances and partnerships, including with streaming …
Read more »
AMC Theatres Hires Mark Pearson to Forge Strategic Alliances With StreamersThe veteran TV executive will serve as the giant exhibitor's chief strategy officer, effective immediately.
Read more »