FRISCO — Seth Waugh stood in front of students from Frisco ISD, the University of North Texas and kids invited through United Way, explaining why he believes...
Questions and answers lightly edited for conciseness and clarity:The golf courses are amazing. Our building is off the charts. But the real action is in the district. And that’s where we’re gonna make golfers, right? You’ve got all these ways to experience the game, every kind of new way to consume it, whether it’s the Top Golf experience, the Ice House. The putting is free. The Swing is more or less free for kids. And the big screen TV. I mean, we showed the PGA Championship last week.
Look, the game’s getting younger and it’s cool. I started talking about this more than a year ago. The National Golf Foundation now asks that as a question: Do you think golf is cool? I don’t mean to take credit for it, but people are thinking about it. Like [the rapper] Macklemore loves golf. Look at the quarterbacks. Josh Allen, we couldn’t keep him off the property last week [at Oak Hill].
So I called our medical advisors and said, ‘Am I crazy or can we be part of the solution?’ One of them said, ‘Yeah, let me get you to [former CDC director Anthony] Fauci. Darren Clarke brought this up about PGA Frisco’s East Course, mentioning that it would be ideal to host Ryder Cups because of the way the layout can be set up to accentuate match play. The PGA has said it would like PGA Frisco to host Ryder Cups in the future, although all the U.S.-hosted Ryder Cup sites have been granted through 2037. Do you still hope to host a Ryder Cup here when the next one’s available, in 2041?We’ve committed a 26 championships.
And so it’s a long-winded answer of saying Ryder Cup is absolutely a possibility when we have the next one and we’d love to do it at our home here, but we’ve got to test it first.I’m not sure you could put a price tag on what Michael Block did to shine a light on what the PGA of America is about. What is your takeaway from what he did last week?I think the thing that is striking this enormous chord is we’re finally talking about the joy of the game again.
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