Fan-favourite skin care brand chooses Fairmont Pacific rim as first Canadian hotel partner.
French brand Biologique Recherche‘s Lotion P50 needs no introduction. The exfoliating toner has become a cult-favourite product among skin-care and beauty fans — not to mention a ‘hero’ product in the company’s lineup — with users raving about its results.
In Vancouver recently to announce Biologique Recherche’s partnership with the Fairmont Pacific Rim hotel Willow Stream Spa as its first Canadian hotel spa provider, Delapalm talked branding, business and what makes it better:A: More than 40 years ago, Yvan and Josette Allouche — he was more the biologist behind products and she was a physiotherapist behind the skin treatments and diagnoses — they wanted to create a skin-care methodology that could adapt to any skin problem.
A: The flagship is where we have all the treatments and we have a training room, as well. And the factory and lab are almost in Paris, roughly 20 minutes away from the Champs-Élysées, and everything is developed and created and manufactured there and then sold to, now, almost 75 countries.A: The truth is, we have been in the U.S. for many years and it’s been very successful. The U.S. is our No. 1 market.
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