The Puma partnership will include sponsorship of all the events during the race weekend which kicks off on July 21 with the health and fitness expo followed by an ultramarathon, 5K fun run and family 1K on July 22.
“We are honored and excited to embark on this three-year journey with the San Francisco Marathon,” said Allison Giorgio, vice president of marketing at Puma North America. “Ever since our re-entry into the running category we have been seeking opportunities to connect with local running communities and elevate the race-day experience and performance for every type of runner.
In 2021, Puma, which has a long history in track and field, plunged into the performance road running category with its Nitro foam technology that provides responsiveness and cushioning. Since then, it has sponsored some elite long-distance U.S. female runners including 2021 Olympic bronze medalist Molly Seidel as well as Sara Vaughn and Dakotah Lindwurm.
“This partnership with Puma is a genuine fit and natural next step for the San Francisco Marathon,” said Lauri Abrahamsen, director of operations for Jumping Fences Inc. “The Puma brand is centered on supporting a culture of collaboration, community and humility — these are the essential ethos of endurance running. We know that the only way to succeed together in the athletic community is to have shared values and an ever-evolving vision for the future.
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