The FTC alleged that PCH, well known for its sweepstakes, used 'dark patterns' and other deceptive, unlawful business practices.
"This is our second dark pattern lawsuit over the last week," Samuel Levine, director of the FTC's Bureau of Consumer Protection, said of the PCH lawsuit in a written statement."Firms that continue to deploy deceptive design techniques are on notice."
When it included disclaimers or clarifying information, the text was in small, light font and overlooked by consumers, the FTC claimed.
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