Procter and Gamble wants to redefine the word 'black.'
Lela Coffey, brand director of multicultural beauty at P&G, said "My Black is Beautiful" has always been focused on promoting a more positive perception of blackness and spotlighting bias. When the group started to think about the dictionary definitions, she said they discussed how when people associate darkness with badness can lead to racial prejudice in the world.
"We talked with some professors about the issue and the effect that words have on people," Coffey said. "We started to wonder if this was something we could change." In the section for "black" on Merriam-Webster's website, for instance, an example of word usage that reads "his face was black with rage" is placed higher on the definition page than any mention of "black" as it pertains to identity or skin color.explaining that it would be making updates and revisions that will roll out on the website later this year.that refers to people is the third sense on the page, " it says.
Dictionary.com will also capitalize "Black" in the entry when it's used in reference to people, which it says is considered a "mark of respect, recognition and pride." That's one point Coffey said the organization is asking dictionaries to make, along with updating the entries with references or usage of the word "black" to phrases black people actually use to identify themselves.
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