Howard joins Pamela Anderson and Helena Christensen as a lingerie model for this elegant, empowering brand.
, was a no-brainer for Litwack, who had watched the body-positive activist call out beauty standards and raise up women, and consequently developed something of a girl crush. Lucy is not your average CEO. This is a woman whose favourite customer is a surgeon who wears the most exquisite pieces under her scrubs in order to feel like a boss when performing complicated procedures.
“Coco de Mer feels so luxurious, so expensive, so decadent,” enthuses Howard, who says she has never had such great shape from a bra – words that are enough to get almost any woman to click to buy – and was instantly drawn to the sexy, rather than smutty, aura of a company that brands itself as a “house of pleasure”.
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