The run-up to a vote is usually a chance for small businesses to cash in on election paraphernalia ranging from hats and flip-flops to tissue boxes and cooking oil labels.
Branded T-shirts and baseball caps with images of Nigerian presidential candidates at a shopping centre in Abuja, Nigeria in February 2023.A loud whir filled the back of a print shop in Nigeria's capital Abuja as machines churned out grinning faces of presidential election front-runners on posters, flyers and food packaging.
The run-up to a vote is usually a chance for small businesses like Shimatex Prints to cash in on election paraphernalia ranging from hats and flip-flops to tissue boxes and cooking oil labels. “Printing-wise [there is] not much difference in our orders,” said Shimatex Prints CEO Joel Mtsor, recalling busier periods around the 2011, 2015 and 2019 polls.
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