Printers of Nigeria election regalia lose out as ad campaigns pivot online

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Printers of Nigeria election regalia lose out as ad campaigns pivot online
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A loud whir filled the back of a print shop in Nigeria's capital Abuja as machines churn out grinning faces of presidential election frontrunners on posters, flyers and food packaging.

"A few souvenirs, a few campaign materials, a few billboards. But the impact on the print industry is not as good as it was," he told Reuters.

As Africa's most populous country, Nigeria is home to tens of millions of internet users, prompting candidates to compete for voters' eye-balls across popular platforms such as Facebook, Tiktok, Twitter and YouTube. Not everything has moved online, however, as parties still commission political regalia for rallies and other in-person campaign events.

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