Print media wilts under microscope: It is time to transform the neotransformation project to deliver real change in South Africa
The “transformation” of South African society and its institutions is a point of heated debates in various societal circles — whether it be allegations of fronting practices in corporate South Africa; the quota system in rugby; or the print media’s Big Four taking flak for the continued dominance of white and concentrated ownership patterns.
Given that the fundamental aim of transformation is for the racial justice of postapartheid society, the transformation of the media in my view is critical to ensure the injustices of South Africa’s past are truly rectified. Content transformation should be central to media transformation efforts that aim to address the ills of the past. As the popular media studies adage goes, “Content is king.” Importantly, the media, unlike other corporates, is a member of the consciousness industry and not just a profit-making machine — political economists of the media identify that the media has two markets; “economic” and “intellectual”.
looked at the levels of diversity as a reflection of transformation in print media content in the first 20 years of democracy of the historically English print companies and a sample of six newspapers:I analysed 684 front-page and editorial articles from this period.
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