SA’s print media industry is in a precarious position, with growing numbers of titles turning to an online-only publication model to try to recover from declining readership numbers
, the latest statistics from the Audit Bureau of Circulation show. And if it weren’t for so-called hybrid publications and community newspapers, the situation would be even more dire.
“While it is still too early to say print is dead, poor readership figures suggest a worrying downward curve. Right now, hybrid and community newspapers are keeping the print industry alive,” says Novus Group director Joe Hamman. The top-selling daily publication in SA remains The Daily Sun; its average sales exceed 32,600, albeit with a 7.2% drop in circulation. It is followed by Isolezwe, at just under 30,200. However, the readership figures of daily publications have taken a battering, with Die Son’s declining 8.86% and The Sowetan’s falling 7.59%. The sales figures of other publications continue to drop as well: The Witness , Business Day and Die Burger .
On the magazine front, Media24’s Huisgenoot is still the country’s top-selling lifestyle publication, with a circulation of just under 118,800 – a decline of 6.64% from the first quarter of the year. The top retail consumer magazine is Club Magazine, with a circulation of approximately 263,300. Jet Club Magazine showed the biggest drop in readership in the retail magazine category, with a total loss of 7.44%.
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