Primark's floaty spring dress is fraction of price of designer brand

Primark's latest spring collection in collaboration with Rita Ora features a floaty blue ruffle dress, which could save you hundreds on a designer version

Primark’s collaboration with singer Rita Ora has recently dropped a new wave of 'gorgeous' items for the new season. The ‘Spring Occasion’ collection promises a “fresh approach to the new season, with Rita’s signature edge”.

Boasting of similar features to The Outnet's luxury designer Mikael Aghal’s Ruffled Crepe Gown, Primark's alternative is a fraction of the price. The high-end gown is available for £237, which typically retails at £790. The dress is all-frills, fitted with spaghetti straps, off-the-shoulder sleeves and a longline layered skirt for a lightweight spring outfit, giving you the illusion of floating through the air. Like many of Primark’s products, the Rita Ora Ruffle Maxi Dress is available for click and collect.

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