6 tips for booking talent at LGBTQ+ Pride festivals
served as a hub for national pride organizations and industry professionals to identify best practices to get the best talent with limited budgets.San Diego Pride's López suggested events with fewer funds should consider a"staggered budget" when booking talent. Staggering the budget would mean booking only one major artist for each stage and filling the rest of the lineup with up-and-coming queer talent that costs less.
"While we love paying queer people what they are worth, we ask that people donate their time, but we can cover a minimal stipend for those local acts," said López."Many of them, because they know about the year-round programming that we do, are more than happy to donate their time to the event.
“When it comes to the talent buying space, it’s a very situational thing. You have to find a person on that day and make it as easy for them to come. The reason you hear different pricing out there is because they are different markets," said the former Paradigm agent who has worked with Pussy Riot,"If you are trying to find an array of talent for a small, medium or high budget, all agencies have festival departments.
"Something I didn’t know at first was to ask agencies who is on a promo tour at the time of our Pride. There are a lot of artists who are famous or are doing promo tours for their new song, their new music video, that we were able to get for a fraction of the cost versus if we had just booked them outright to come by themselves," said a representative from Fort Lauderdale Pride.
"The earlier you communicate with us, the more time we have to communicate with our colleagues and we can find out if someone is going to be pushing out a new record and maybe they will be coming through [your town] anyway," said APA agent Sangiacomo. "A big part of this is their career. This is how they put food on the table and how they put a roof over their head.
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