As part of her new role, the model’s face will be plastered all over town — even more so than before.
"L'Oréal Paris has been an iconic brand for as long as I can remember," Jenner toldof the partnership. "I am so excited to become a part of a team that has such passion and purpose in what they are doing." According to Jenner, it was her mother, Kris Jenner, who first inspired her love of the iconic brand.
"My mom has always been a source of inspiration for me in all aspects of life, and L'Oréal Paris is something she used while I was growing up, so I have her to thank for showing me the way," she explained. "L'Oréal Paris is timeless and iconic. I try to always lean into the classics. 'I'm worth it' is all about understanding and knowing your worth, which I feel is so important, especially in today's day and age.
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