Premier League clubs to ban gambling sponsorship on front of matchday shirts
Premier League clubs have collectively agreed to withdraw gambling sponsorship from the front of their matchday shirts by the end of the 2025-26 season.
The announcement follows a consultation involving the league, its clubs and the Department for Culture, Media and Sport as part of the government's ongoing review of current gambling legislation. Eight top-flight clubs have gambling companies on the front of their shirts, worth an estimated £60m per year, and clubs will be allowed to secure new shirt-front deals before the deadline.
The decision will see the Premier League become the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising.
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