How do you bring Prada-ness to jewelry — specifically, gold jewelry?
,” the DNA of the brand, if you know where to look. Since Miuccia Prada joined her family’s business in the mid-’70s, she’s developed timeless signatures, from materials like black nylon to jolie laide
In typical Prada fashion, when Timothy Iwata, the brand’s jewelry director, first sat down with the team last summer, they started by asking even bigger questions: What evenjewelry? Why do people wear it? What are the archetypes? What are the clichés? “We felt like we could use our voice to make them relevant in today’s world,” said Iwata, who joined Prada last year from Cartier, during a press preview in Milan this week.
Contrasting elements are used throughout the collection, which features 48 pieces, ten of which are available for made-to-order, and ranges in price from four figures to $60,000. A choker, for example, pairs soft velvet ribbons with the pointy Prada triangle, reinventing a style you’d perhaps find in the Victorian era for a modern-day wearer like Maya Hawke or Amanda Gorman, both of whom star in the campaign shot by David Sims. The piece can also be customized with add-ons.
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