Prada Fêtes Artist Martine Syms and Frieze in Los Angeles

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Prada Fêtes Artist Martine Syms and Frieze in Los Angeles
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Prada Mode arrives in Los Angeles with an installation by artist Martine Syms.

says on Wednesday night in L.A., addressing a fashionable crowd seated on black velvet tuffets in what is normally the parking lot of the Chinese restaurant and music venue Genghis Cohen. “I noticed very early how people reacted and changed their behavior once they saw a camera.” Syms was on stage alongside Garrett Bradley, the director of the Academy Award nominated 2020 documentary; and Daisy Zhou, Syms’s director of photography for that project.

People live closer to the edge in L.A., Syms observes. “I kind of like that, because it gives people a sort of freedom to come as they are. It’s a funny place,” she says. “I call L.A. my hellscape.” That’s not meant to denigrate it. “It helps you navigate it if you just are like, I’m in hell right now.” Think about gridlock, natural disasters, the stretches of time when the sun has been blotted out by wildfire smoke. “I have a complicated relationship with L.A.,” Syms says.

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