Rich Paul, the CEO of Klutch Sports Group, the agency that represents LeBron James, will launch a new venture called 'Klutch Conversations' this week during NBA All-Star weekend in Chicago.
," Paul, 39, told CNBC in an interview. "What does that mean? How does someone get to that point? We don't grow up understanding those dynamics. We grow up understanding that life is hard, and it's going to be difficult for me to make it out [of underprivileged environments]."
Paul said he was motivated to start this venture by the lack of life discussions in cities that host one of the NBA's top events. He wants to offer the Chicago public school students in attendance more than a weekend of fun experiences but what he labels a "conversation of value." "The weekend comes and goes. You have activities, the jam sessions ... the dunk contest — all of these things that most of these kids probably can't afford to pay and go see. And then you have the game and then Monday, everybody is gone," he said. "Tell me, what can they take from it besides the fan experience to help them going forward in life? Nothing.
"The whole goal is to help these kids understand how to take the proper steps in life," Paul continued. "Whether that's decision-making, whether that's financial. The conversation is just one of how to take the proper steps." Paul said content from the conversations will be captured, and there could be an opportunity to partner with a media company to air the dialogue.
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