With job creation now more important than ever, the strategy could create almost 5,000 jobs by 2023
A brood of white laying hens is shown on a poultry farm. Picture: 123RF/FORMAT35
The master plan has been on hold because the virus has created new problems and new priorities for all signatories, from poultry producers to the government departments involved. Ministers and officials at trade & industry, agriculture, health and the Treasury are beset with multiple virus-related issues, all of them urgent.
Growth and job creation will come through expanding local and export markets and replacing imports with local production. It’s a process that could create nearly 5,000 jobs by 2023. A timetable has been drawn up, and responsibilities allocated. It will all be driven by a council tasked with finalising detail and overseeing implementation. It’s a multifaceted solution, ready and waiting to be implemented.
The local industry will not grow and jobs will again be threatened if SA producers are subjected to a renewed assault when Europe and Brazil seek to empty their overflowing freezers. The government and the industry need to prepare now to ward off that assault. There has also been little if any progress on new health and safety regulations to stop the thawing and refreezing of imported chicken, or to require imported chicken to carry the same detailed labels as local chicken. This would end the almost anonymous labelling on products, which makes it impossible to identify foreign producers in the event of product contamination.
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