Posts claim a misspelling of Balenciaga in one of the fashion brand's recent ads is evidence of demon worship. This is false -- the Latin translation cited as evidence is incorrect
The caution tape pictured in the posts comes from one of Balenciaga'sclaims that the brand -- when spelled"Baalenciaga" and separated phonetically to"Baal-enci-aga" -- translates to"Baal is the king" in Latin are incorrect.. Social media users claim the incorrect spelling of"Baalenciaga" on the yellow tape shown in the posts is a reference to demonic imagery.a professor of medieval Latin at Harvard University.
Ziolkowski told AFP the correct translation of"Baal is king" is"Baal est rex." Neither"enci" nor"aga" appear inWhen AFP translated the phrase using Google, the platform yielded a slightly different result than the one pictured in the social media posts. It also prompted an alternate translation fromAFP reached out to Balenciaga for comment, but a response was not forthcoming.
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