Africa's media 📰 and entertainment 🎤industry has bounces back after taking a knock during Covid-19, but growth will still take time to achieve. Read more: PWC
The Entertainment and Media industry is a considerable economic driver in many African countries, and just like the rest of the world.
This year, the focus of the Africa Entertainment and Media Outlook 2022-2026 report is on the fault lines.The report assesses evolving consumer behaviours — and the advertising spend that follows those behaviours. As business models shift to meet consumers where they spend their time , several fault lines are opening up. In 2021, South Africa, Nigeria and Kenya saw strong growth in entertainment and media revenue.
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